Marketing Manager

Remote

Full Time

Manager/Supervisor

Position Summary:
The Marketing Manager will be responsible for driving the planning and execution of integrated marketing initiatives that align with FNA's aggressive business goals. This individual will play a key role in shaping the company’s positioning, messaging, and demand generation strategies across core industries, while serving as a close partner to the business development and sales teams.

Key Responsibilities:

Develop and lead the execution of the annual and quarterly marketing strategy in alignment with FNA’s sales, business development, and expansion objectives.
Partner with business development to identify high-growth market opportunities and design go-to-market (GTM) strategies.
Develop and manage a comprehensive content calendar, including blogs, social media, whitepapers, case studies, and email campaigns tailored to nutraceutical, functional food, beverage, and animal nutrition markets.
Create and execute targeted, multi-channel marketing campaigns to generate leads and build brand awareness among B2B clients.
Collaborate with sales and product teams to align marketing initiatives with product launches and revenue goals.
Drive marketing’s contribution to revenue by setting clear KPIs for lead generation, conversion, and campaign effectiveness; track attribution and optimize accordingly.
Using data analytics, lead competitive and market intelligence efforts to inform messaging, positioning, and new market entry, including the pet food sector.

Shape and evolve FNA’s brand positioning and messaging framework to ensure strong differentiation in the market.
Oversee website strategy and content updates to drive traffic and support lead generation.
Manage the creation of marketing collateral, including sales decks, brochures, trade show materials, and digital assets.
Monitor industry innovations and regulatory changes to ensure relevant, timely, and compliant marketing communication.
Report regularly to senior leadership on marketing impact, insights, and recommendations.
Manage the marketing budget and vendor relationships to maximize ROI on marketing investments.

Qualifications:

Bachelor’s degree in marketing, Business, Communications, or related field; MBA a plus.
5+ years of experience in B2B marketing, preferably within the nutraceutical, ingredient, or food & beverage industry.
Demonstrated success in strategic marketing planning, demand generation, and brand development.
Experience supporting business development or sales teams with marketing tools and insights.
Strong understanding of digital marketing, CRM, and marketing automation platforms.
Excellent written, visual, and verbal communication skills.
Analytical mindset with experience using KPIs and marketing metrics to drive decisions.
Ability to thrive in a fast-paced, cross-functional environment.

***This is a remote position based on the United States***

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Freemen Nutra Group

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Marketing Manager

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